The Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who was paid a fee of 35 U.S. Those logos have become synonymous with the brands they represent, and consumers will pay a higher price to wear products with the logos emblazoned on them.
Nike has its swoosh adidas has its three stripes. Both companies are driving growth in the sportswear market worldwide, but Nike has a particularly firm hold of its home market of North America: the company generates around 41 percent of its total revenue from the region, whereas around a quarter of adidas’ global revenue comes from North America. With instantly recognizable logos and catchy slogans, Nike and adidas are the two biggest sportswear brands, and Nike is one of the most valuable brands worldwide. Will there be a power shift in North America? dollars in 2022 – increasing for the sixth consecutive year following two years of decline. In comparison, the adidas brand was valued at approximately 16 billion U.S. The brand value of Nike has increased year-on-year since 2010 and reached around 50 billion U.S. Global brand value comparison of Nike and adidas from 2010 to 2022
0 kommentar(er)
